Tablets and Smartphones Account for One-Fourth of All Paid Clicks
Bill Hartzer
JANUARY 22, 2013
The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55
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