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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., Total Playtime of Video: The all-time data for how many total hours, minutes, and seconds this piece of content was viewed.

Analytics 154
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. However, YoY click volume declined 6 percent. All results are based on U.S.

CPC 122
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

In Facebook Insights you can see your audience’s demographic data. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Serving the right audience.

Facebook 121
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Identify top pages, view social activity data, and analyze anchor text. Keyword Research – Use this to see estimated global searches, exact searches in the US, CPC, and estimated value based on the CPC and number of searches in the US. Sort the data by Search Volume. These include the following. cognitiveSEO.

SEO 167
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. and it also must be at least double the cost-per-click (CPC) bid.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.