TikTok Analytics Defined for Brands and Marketers
Ignite Social Media
JUNE 3, 2021
Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., Total Playtime of Video: The all-time data for how many total hours, minutes, and seconds this piece of content was viewed.
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