Facebook Pixel Events and Custom Conversions: Best Practices
Jon Loomer
SEPTEMBER 14, 2020
You can do this either by creating a custom conversion based on a standard event and parameter… …or by product purchase thank you page URL (either using the standard event or not)… You can also map a custom event to a custom conversion. You can add columns of Total, Value, or Cost for any standard event or custom conversion.
Let's personalize your content