Convince & Convert

AUGUST 19, 2012

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Facebook 167

Facebook Consultant Social Media Sites 167