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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Eventually, I hope.

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The Fight for the Future of Influencer Analytics

Convince & Convert

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 138
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. 7 Social Media Aggregation Tools To Simplify Your Streams by Social Media Today.

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Book Review: The Social Employee

Webbiquity SMM

Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. The brand has since designed over 300 monitoring categories in order to aggregate information by product line, customer segments, and various business functions.

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