Confessions of a CKO: What I Should Have Done
Buzz Marketing for Technology
JULY 21, 2008
Track and aim to halve the aggregate amount of non value added time. Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.)
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