Waxing UnLyrical

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

article thumbnail

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. When you “like&# a page; 2.

Class 268