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Automation in Public Relations Measurement: Yea/Nay?

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Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.

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