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CoTweet

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. It doesn’t cost your company anything (other than a bit of labor) to send 7 tweets a day instead of 3.

CoTweet

CoTweet CoTweet Aggregator Research

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. There was no law, edict, or pitchfork-wielding band of angry citizens. We just did it voluntarily.

Social CRM

Social CRM Twitter B2B CoTweet

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Is Twitter for Business Even Worth the Trouble | social crm.

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