This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?
Direct Marketing Observations
FEBRUARY 9, 2010
The cost of reaching a targeted customer will only decline in the years to come. The capabilities are ubiquitous and the cost is next to nothing. Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives.
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