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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

It also results in companies evaluating the success of a particular channel (Twitter and Facebook, in particular), based on aggregate fans or followers , which has almost zero analytical or prescriptive value. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

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How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219
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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252
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Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input. Follow and contribute to the #crisisdata conversation on Twitter. acknowledge we should take steps to close these gaps and.

Ustream 162
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

White Papers. Document Management/Conversion. Few go to content aggregators, specialized vertical or topical sites. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Business Process Management. Collaboration. Content Management.

Insurance 124
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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Well, it really starts with the ability to better aggregate and manage your content. And once you’ve got your content aggregated into the Uberflip platform, that’s when you can start to get a little bit fancy and you can create really targeted streams of content for specific buyer personas. Here are all our white papers.