Social Media Optimization 3 Steps to Tweeting with a Purpose
Convince & Convert
AUGUST 18, 2011
It also results in companies evaluating the success of a particular channel (Twitter and Facebook, in particular), based on aggregate fans or followers , which has almost zero analytical or prescriptive value. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).
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