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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350
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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 113
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7 Brands With a Killer Social Media Campaign

Later

From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. And using a unique hashtag is key for aggregating the posts and measuring results. 2: Play Digital’s Engaging Bathtub Challenge.

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Why We Still Love Twitter

Likeable

To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease. Whether or not they’re able to solve the problem at hand, JetBlue recognizes that sometimes people just need a sounding board and a dose of empathy.

Twitter 80
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Essential viral marketing tools

Socialmedia.biz

Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. Here’s another topical resource, and perhaps a better one: Ruzzit.com , a site that aggregates viral content, whether it’s a video, image or text. With Snip.ly

Tools 60
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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

But for the most part, the information people want either doesnt exist, or is only valuable with the context of the person who provides it (most effectively communicated in conversations), so the plethora of massive new databases and information feeds are of limited use. Track and aim to halve the aggregate amount of non value added time.