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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. 72-Hour Pause for App Advertising. Should You Make Changes?

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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

We’re going to use the Trigger Group trigger type. Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. The easy solution is to create a custom conversion that maps to that custom event.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages. Conversations aggregated on company page may not be positive in tone.

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Where Are My Client’s Hidden Facebook Events?

Jon Loomer

And because they all fall under the same domain, they need to be included within the same group of eight configured events. Share Custom Conversions. Custom conversions are not automatically shared with the pixel. As an agency that has access to a client’s pixel, you can create your own custom conversions.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But smart brands like Kraft know that most or all of that persona-building context is available in the conversations shared on social media.