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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Aggregation.

Aggregation Editorial Social Layers

Aggregage

In the post they describe a new site around climate change: Climate Pulse tracks a wide range of source for information, comment and content about the Copenhagen Climate Change Conference (COP15). It’s different from mere aggregation services because there is an editorial layer and a social layer. The editorial layer allows curators to highlight specific pieces of content.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

This is part of the company’s bigger initiative to play both sides of the content and search game, evidence of which can be found in its purchase of Zagat , among other moves. With Google getting stingier about directing traffic to you , experimenting with other ways to amplify your content and market your marketing  becomes even more of a best practice. Stickiness is a Problem.

Four Blogging Tools to Make your Content Go Further

ProBlogger

You put in countless hours to create the highest quality content possible week after week. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1. Use Use Visual.ly to increase your content distribution.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. Not technology , not buttons, not widgets. Have an account? Used it?

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized? Now, we’ve all gated content before. Exactly.

Search Engine Optimization Tip: Adding Content to your Web Site

Bill Hartzer

For this search engine optimization tip, let’s talk more about content and adding content to your web site. You would think that when planning a new web site or a totally new version of your web site that you can sit down, make a list of web pages, create the content, and forget about it. How Do You Create Content? How do you create content? Doing it Yourself.

Online Content Distribution: Guide To The Best Content Syndication Services

www.masternewmedia.org

Print this article | Read this article in: | IT | PT | ES | Online Content Distribution: Guide To The Best Content Syndication Services Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. Analytics : Content distribution data.

How publishers curate the world of content

emediavitals.com

eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). Extra content Content aggregation can also come in handy to beef up specific sections of a website.

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Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Filtering – how do you filter it down to content of interest to readers.

How Social Media Can Be Magic For Your Blog

Peg Fitzpatrick

Share your own content. If someone looking for great content came across your blog, would they share your posts? Of all content, you should curate yourself and share your own posts. Make it as easy as possible for people to share your content. “Visual content has been shown to do well on social media. Add content from across the web to your Scoop.it

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement.

3 Reasons Why Pinterest May Succeed Where Google+ Has Failed

SocMed Sean

Through the use of a custom browser widget, Pinterest members can capture media from any public Web site or blog and “pin” it to a virtual pinboard, usually organized around a specific topic (e.g “cool shoes”, “food I’d like to try”, or “my art”). So Why Now? What Makes Pinterest Different? And what about Google+? Digg this!

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Running ad campaigns, monitoring different channels, sharing your own resources along with curating other people’s valuable content, and engaging with your core audience, all the while trying to keep an eye everything else necessary to your business’ survival, is overwhelming. With Cyfe, you are able to create custom “widgets” for every data source that matters to your business.

Real-Time News Curation - The Complete Guide Part 6: The Tools Universe

www.masternewmedia.org

Print this article Real-Time News Curation - The Complete Guide Part 6: The Tools Universe What tools do I need to do " content curation "? For this purpose , in the course of the last few months I have been putting together a curation toolkit map that attempts to map out all of the content and news curation tools available online. The Universe of News and Content Curation Tools 4.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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HOW TO: Move a WordPress blog from one domain to another

Josh S Peters

Export and Import Your Blog Content. 4. After that it’s all settings, plugins, themes, and widgets. Widgets. If you have custom widget codes on your previous blog then you will want to copy that code over to your new blog so that everything is setup to look and feel as much like your old blog as you want. 3. Export and Import Your Blog Content. Prep Work. 2.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Aggregation and Integration: Social Inbox Aggregation: Tightly related to Microblogging tools, these technologies aggregate an individuals social streams from a a variety of sources via social connections into a single page.

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Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Guide To Online Content Syndication

www.masternewmedia.org

Print this article | Read this article in: | IT | ES | PT | Guide To Online Content Syndication: Part 1 Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. Do you want to understand what online content syndication can do for you? 1-Click Answers.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

These procedures can be manual or computer-based and enable the manager to listen, aggregate, publish, and manage multiple social media channels from one tool. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. really love what I do, I hope it shows. Thanks! HMMMM.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. Each channel is implemented with existing components, including html and link components and widgets. because of these features: * Canvas view support: allows the easy development of powerful full-page widgets.

100+ Social Media Monitoring Tools

Pamorama

Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $. Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $. Collecta is a real-time search engine bringing content to you as it’s posted. Addictomatic. Alterian. Analytic.ly. ASOMO. Attentio.

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Real-Time News Curation - Types And Real-World Examples

www.masternewmedia.org

To save editors time and abilities in finding and reporting the most relevant stories so that they can dwell more on content production, or to leverage to-the-max the power of new media technologies such as automated aggregators, search engines, or social analysis tools, to extract on auto-pilot the best content and news available out there? Types of Curation 1.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

However I realized that having them separate allowed me a lot more freedom in terms of content etc. Finally, widgets and other applications have yet to be truly leveraged in my industry. G: How the growth of social commerce will affect marketers? Tom H. C. Named the “Uncrowned Father of Web 3.0 Tom served as the elected U.S. Conversely, they can also be influenced to some degree.

Social Media From A to Z: A Glossary

Pamorama

“Blog&# can also be used as a verb, meaning to maintain or add content to a blog. Box.net : Box.net enables users to organize and view all of their content online in a familiar file and folder structure. Joomla : Joomla is an open source content management system ( CMS ) which enables users to build Web sites and online applications. But never fear! site (e.g. Nice work.

PB113: 4 Techniques to Get More Eyeballs on Your Blog

ProBlogger

How to get more attention for your content. Create guest content – leverage other people’s blogs, forums, and sites to get eyeballs on me. Look for opportunities to create content, even comments and forum posts count. Shareable content – this is just one more way to get eyeballs on your site. Long Form Content. How to Get More Eyeballs on Your Blog.

100+ Social Media Monitoring Tools

www.pamorama.net

Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. Collecta Collecta is a real-time search engine bringing content to you as it’s posted.

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Enterprise: List of 40 Social Media Staff Guidelines

laurelpapworth.com

LiveWorld Social Media Content Guidelines  [link]   . For example, if I trashtalk Widget company, a community member might point out I am a competitor and then send me to my own companies public guidelines. Managing staff who participate in social networks. once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. Opera  [link].

Paywall for News.com and Online Community Social Media

Laurel Papworth

This is a bit of a lengthy post so I’ve put together a Table of Contents below including an overview of the Paywall, the promotional Future of Media site, the role of News and it’s value in society, the shift to Social News and even suggested REVENUE STREAMS – snack at will: Background to News.com Digital Subscriptions (Paywall) Why invite Bloggers to a News.com Press briefing?

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Most people who use RSS readers do so with the intent of subscribing to an aggregated river of news feeds, persistent searches and blogs. This philosophy is key - Google Reader = news aggregator + custom feed database. » Monitor the content that others are generating about you and your business from Relevant and Valued. Widgets. Micro Persuasion. Embrace it. About.

MySpace is Reborn as Social Curation

www.huffingtonpost.com

Today MySpace is reborn as a content centric discovery platform. These are recent artist successes that start with publishing content directly to fans via MySpace." We have the largest aggregation of young people interested in consuming content that Ive seen. The focus is content. "We made the sourcing and socializing of content better. HuffPosts QuickRead.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

More customers, buyers, and consumers are creating content everywhere they go. Simple aggregation and reporting –without any real intelligence. These technologies scrape and aggregate what’s being discussed by a topic, channel, or group and derive alerts and workflows. Social data is overwhelming. Social Analytics Intelligent. Derive meaning what social data means.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data. Or do I interpret this wrong?

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. In fact, the more ways you can spread and distribute your content, the better. Consider a Lijit Wijit or other aggregator widget. clickktdotcom Excellent content here and a nice writing style too. Gently. Don’t fabricate this). 9.

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Clients make the news and hopefully its our message thats being aggregated across the web. With the use of RSS and widgets you can create, as I did, your own customized Social Media Dashboard.

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Clients make the news and hopefully its our message thats being aggregated across the web. With the use of RSS and widgets you can create, as I did, your own customized Social Media Dashboard.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. tips for connecting with social media content by iMedia Connection. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. by Kuno Creative. s, 50?s,

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Procter & Gamble Launches Widget to C. Dan Schawbel is the author of Me 2.0: You might want all three. thanks!

Curating, not moderating, the flow of content and participation

www.headshift.com

Curating, not moderating, the flow of content and participation Categories: Corporate , Education , Legal and Professional Services , Media and Publishing , Public and Third Sector Tags for this entry: aggregation , climate , climate change , cop15 , copenhagen , curation , flow User generated content is, for many media companies and other organisations, more of a problem than a solution.

NGO 1

Everything You Need to Import and Display RSS Feeds with WordPress

ProBlogger

WordPress makes it super-easy to publish your own content, and even easier to import and display content from other great sites around the Web. Just as other people are displaying and reading your feed in their apps and devices, you can use external RSS feeds to supplement and strengthen your site’s primary content. Displaying feeds with the default RSS widget.

Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! It aggregates tweets and imports pictures to help illuminate the topics being discussed. So how do you disseminate and make sense of all this hashtag madness? How about #bizducks instead?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Make your content at least semi-friendly for search engines. Build a website. Make it useful and at least moderately pleasing to the eye. Bingo!