Convince & Convert

OCTOBER 19, 2010

There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them. Uncover Content Ideas. It’s important to create content that people will embrace and share. Influencer identification.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. You might be surprised to see what your aggregated message looks like. Are they writing content relevant to you and your brand? Great, cool, you’re on the right track. Is the overall perception positive?

Social Media 132

Social Media Data SM2 Radian6 132

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Radian6 Sysomos 275