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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Are you a curator or an aggregator?

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. With numbers, it might look for trends or unusual patterns.

Sentiment 108
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How to measure brand awareness

Sprout Social

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Use it to gain visibility into each response, identifying strengths and weaknesses based on individual responses, trends and patterns.

Brands 107
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To reach and engage new consumers with similar demographics and behavior patterns, create a lookalike audience.

Facebook 113
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Monitoring page likes, engagement rates, and audience insights can help you understand how your customer base is growing and responding to your content. Top-performing content.

Report 147
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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 140
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language.

Hashtag 52