General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
With more than 40 varieties alone from General Mills to share content from, frequently featured cereals include Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Life, Lucky Charms, Trix, and more. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.
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