Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 130

Strategy Marketing Metrics Education 130

Bill Hartzer

MAY 14, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. How Do You Create Content? How do you create content?

Engineering 98

Engineering Sites Widget Tips 98

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

Reputation 143

Reputation Content Curation Storify 143

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. We all have the need to share content!

Curation 111

Curation Curata Storify Tools 111

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Hootsuite

OCTOBER 30, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Though Instagram allows you to add up to 30 hashtags to any given post, in practice, doing this will just make your content look spammy, and may actually hurt your reach. It’s seriously easy.

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. For me, it includes curated content from interior design styling ideas to website and business resources.

Aggregator 118

Aggregator Analytics Trends Upcoming 118

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Kikolani

MAY 24, 2013

Blogging / Content. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Socialmedia.biz

SEPTEMBER 26, 2016

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks?

Tools 60

Tools Marketing Meme Startup 60

Convince & Convert

APRIL 10, 2018

Why would you pass up a chance to double, triple, or quadruple your search engine listings? As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Take the conference content and spread it as widely as possible.

Eventful 155

Eventful Social Media Conference Hashtag 155

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. EveryStockPhoto bills themselves as “the largest search engine for free photos.” ” It is a great way to find images for social media content. It also allows users to search their social history across multiple networks.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. We are an engine! What drew me to Metavana like a moth to a flame?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Use it to tease upcoming content or collaborations.

YouTube 113

YouTube Tips Collaboration Trends 113

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. And of course writing compelling content for your audience. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Searches can also be filtered by platform.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

APRIL 10, 2018

Why would you pass up a chance to double, triple, or quadruple your search engine listings? As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Take the conference content and spread it as widely as possible.

Eventful 107

Eventful Social Media Conference Hashtag 107

Kikolani

AUGUST 6, 2012

Many of you know me as the Search Engine Optimization guy. As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. Content Development Consistency. It is a free strategy, one that is used by the more elite marketers. List Swaps.

Syndication 122

Syndication Aggregator CPM CPC 122

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Content 60

Content How To Project Publishing 60

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. Zero personality.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. Twitter Explore.

Social Media 264

Social Media Content UGC Curation 264

Social Media Marketing

OCTOBER 21, 2010

The first thing is, it's long form content. And fundamentally, marketing is about storytelling. This is a reassuring fact for many marketers, who can decide which comments to publish and what major topics they'd like to cover in their next post. The topic can be singularly focused or can be an aggregate of other blogs.

Aggregator 166

Aggregator Disqus StumbleUpon Digg 166

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site. How does social media impact SEO?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 11, 2010

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. Things are just now beginning to shift as the economic viability of the current model is beginning to fail.

Study 147

Study News Press Release Report 147

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Freelance Social Media

JANUARY 27, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Presidential Transparency Vs. Good SEO by Jesse on January 27, 2009 The BBC published an article last week describing the changes in the old Whitehouse.gov’s robots.txt file vs. the new administration’s robots file.

SEO 100

SEO Foursquare Technorati Aggregator 100

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Semantic Engines. Professional-Strength Social Media Aggregators.

Evri 91

Evri Analytics Sysomos API 91

Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Hootsuite

APRIL 15, 2020

That’s when the web marketing specialist walked into Twitter’s offices with an idea. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. Otherwise the hashtagged content you write won’t be seen by any non-followers. They’re not just for Twitter anymore, either.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Twist Image

OCTOBER 14, 2010

There is no doubt that as the Internet evolves, so too must the search engines. As the Web becomes more social, so too much the search engines. We tell things to a search engine that we wouldn't even tell our families and closest friends. If you search for people, those with more connections to you pop up first. be careful.

Microsoft 109

Microsoft Flickr Findability Engineering 109

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. We use Podbean for Social Pros and Libsyn for Content Pros.

Badge 60

Badge Hosting Sysomos eBook 60

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99