Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? The smart and prolific Mark Jackson supplies five compelling reasons for adding a blog to a company website, both subjective (a blog gives you the opportunity to demonstrate thought leadership) and objective (blogs are much more effective than typical commercial website content at attracting unsolicited links). Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. Grow your audience? Blogging Guides, Tips and Techniques. MORE >>

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. You can find a complete directory at Saas-showplace.com. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., MORE >>

Just because I manage to get 500 visitors a day from an article I submitted to article directories doesn’t mean you can get that much traffic doing the same thing. But the success of your article marketing campaign depends on many different things, like the number of articles you write, the number of article directories you submit to, the quality of your articles, how many articles a day you submit, and more. Both search engines and visitors like to see fresh, quality content. Write and submit articles to article directories like EzineArticles and ArticleDashboard. MORE >>

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. Writing for StumbleUpon: High Impact Content “Above the Scroll&# in Four Easy Steps (Copyblogger): Or in our terms, it’s “above the fold.&# The 7 Secrets of Viral Content (Daily Blog Tips): So, you have a great viral idea. Maybe next year, folks! Rae explains all. MORE >>

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. MORE >>