Dave Fleet

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370
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A Privacy-First Digital Marketing Landscape

Dave Fleet

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Social media issues just scratch the surface. Tracking and attribution will get harder. Shifting towards a privacy-first stance.

Privacy 195
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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. However, once the comments are over there it’s not entirely clear for users that their comments will be aggregated back over on the original site.

Comments 388