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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Customer reviews are a great starting point. Be On Trend.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Customer reviews are a great starting point. Be On Trend.

Brands 195
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 155
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 107
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Social Media Event Promotion: The Complete Guide

Hootsuite

If you’re hosting a big conference, you could introduce your guest speakers one-by-one in the weeks leading up to it. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Use a social media aggregation tool like Hootfeed.

Eventful 111
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6 steps to create an org-wide social listening strategy

Sprout Social

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Here are some examples: . Conversation. Demographics.

Strategy 118
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Set up a Twitter search stream in your dashboard so that you’re always informed on keywords and hashtags relevant to your brand.

HootSuite 140