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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. But it’s easy to fall into a common trap: Using gross profit without including the cost of goods sold. To accurately measure ROI, you need to know a second calculation: The cost of goods sold.

ROI 113
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

You can create and save customized reports with metrics from 1-5 social profiles; analyze aggregated data charts; automatically send reports every week or month chock full of data, and choose date-to-date comparisons to see how your social media efforts are doing. Select up to five social profiles you want to feature. Get Visual.

Report 147
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CRM for the SMB

Small Business Mavericks

Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset. But times have changed. Lauren Carlson. CRM Analyst. Software Advice.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

CPC 122
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Billing itself as a “keyword analysis and comparison engine,&# Qirina is a simple but useful SEO evaluation tool that helps users understand a site’s position in the keyspace, assess the quality of the site’s on-site SEO, and identify competitors in search. 6 slick news aggregators you should try by iMedia Connection.

Tools 206
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Best Gaming Review Websites | Find The Best Games In 2024

Tweaklibrary

Provides a brief comparison with the games in the same genre and category. Some of them provide inaccurate/unbiased reviews, and outdated news and do not share hidden costs. Metacritic Metacritic is a comprehensive online gaming review platform, designed to aggregate news and reviews from various critics.

Review 11
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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. And once again, make price comparisons and your sale items easy to find and navigate to on the small screen. One caveat, though: leave the product reviews for the pre-shopping cart phase.

Mobile 197