Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Oktopost

MARCH 20, 2022

Research engine for agile product teams. With Oktopost, your product team can get a wealth of data for their research: from conversations around real-life use cases to competitor reviews and product feedback. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Social Media 94

Social Media Focus Group Aggregator Research 94

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264

Brands Aggregator Curation Hashtag 264

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

yMarketingMatters

NOVEMBER 11, 2013

It’s a big reason why so many company blogs and social media accounts are abandoned. Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. There are a number of good aggregators on the web.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. How does that relate to social media?

Review 119

Review Brands Reputation Aggregator 119

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R.

Conversation 136

Conversation Review Marketing How To 136

Ignite Social Media

AUGUST 30, 2019

According to eMarketer , the research showed that influencer ads generated 277% greater emotional intensity and 87% higher memory encoding in participants than TV ads did. LinkedIn unveiled a new page dedicated to insights and research which is designed to help marketers make more informed decisions on their social media strategies.

Trends 84

Trends Aggregator LinkedIn Influencer 84

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. If you have not, I’m just like you before I did my research. Flipboard – a news and social network aggregator. Is it the end of organic reach on social media?

Organization 108

Organization Flipboard Social Media Company 108

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 40

Research Smart Phone Aggregator iPad 40

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in.

Social Media 83

Social Media Content How To Module 83

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Why are buyer personas important? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

SEPTEMBER 9, 2020

Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. Imagine a director of brand strategy at a major food and beverage company is tasked with rebranding the company to be more health-focused. The problem?

Organization 125

Organization Sentiment Social Media Management Analysis 125

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Adam Sherk

FEBRUARY 22, 2011

It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. While testing it out I thought I’d revisit the press release buzzwords research I did last year. Press release search engine PRFilter came out of beta last week. 1 solution 243.

Press Release 237

Press Release Aggregator Sample Samples 237

agora pulse

JANUARY 6, 2021

Go back to your social listening dashboard and pick out trending topics to research. Even if your upcoming campaigns are under control, I still recommend taking a few minutes each day to review what’s coming up for your company or clients. Review the UGC you saved earlier and add the best examples to your social media schedule.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

The Realtime Report

JUNE 21, 2019

Developed by Fred Reichheld of Bain & Company, NPS is a powerful customer loyalty metric that enables businesses to verify whether their customer engagement investments, strategies and policies are trending in the right direction. Customer churn rate is used by companies that utilize a subscription business model (e.g.

Metrics 79

Metrics Aggregator Price Loyalty 79

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

JULY 20, 2021

In 2018, we focused our search a little bit, still taking in any team nominations but ultimately choosing one organization to represent each of our six company values. Research ‘ estimates that aggregate economic output would have been $16 trillion higher since 2000 if racial gaps had been closed.

Small Business 81

Small Business Startup Energy Organization 81

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Conduct keyword research and optimize your domains for negative, highly searched keywords.

Reputation 249

Reputation Directory Press Release Real Estate 249

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 167

How To B2B Social Networking Apple 167

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Hootsuite

JULY 21, 2022

Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. This aggregate number generally ends up in reports. ” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target.

ROI 113

ROI HootSuite Cost Campaign 113

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

AUGUST 25, 2020

And if nothing else, Reddit is a brilliant place to conduct market research and maintain a pulse on trends in your industry and beyond. Aggregating messages and posts from across the web, you translate messages and posts into actionable data for your business. Companies usually conduct AMAs in conjunction with a promotion or launch.

Reddit 133

Reddit How To Marketing Banking 133

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Convince & Convert

JUNE 18, 2014

At Lesson.ly , we are extremely proud to be a part of that learning process for many companies, including the three I would like to talk about today: DataSift, iGoDigital, and Convince & Convert. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 154

Trends Marketing Education Training 154

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Now the company is partnering with NBC to create an events page for the Olympics, with a curated feed of the most popular posts from the games. “The

API 180

API Eventful Aggregator Twitter 180

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. Marketing departments and SEO companies understand this. Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry.

Content 162

Content Curation SEO Adwords 162