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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. essential tips for using hashtags on every social media platform out there. Hashtags are effective on other social media platforms too. Let’s get started.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. Customer service.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Now the company is partnering with NBC to create an events page for the Olympics, with a curated feed of the most popular posts from the games. “The

API 180
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Free Content Is Killing Media (And Advertising)

Twist Image

Merge or close legacy media companies that can't adapt. Ultimately, Sorrell feels like AOL overpaid for this property - especially considering that it's just "an aggregator of other people's content," and that if the general public has an appetite for quality journalism, it may well have to look towards the government to fund it.

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We'll Always Have Blogging

Social Media Marketing

Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. It gives companies the ability to have a greater narrative and develop more nuance around the message. The topic can be singularly focused or can be an aggregate of other blogs. Why is that?