Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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Socialmedia.biz

AUGUST 31, 2016

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. This is where tools like aggregators such as Feedly or Flipboard come in. I n this digital age, we’re expected to keep up on never-ending news and trending topics.

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Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

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Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. companies) small business market.

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Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

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BuzzStream Content Metadata Reddit 150

Convince & Convert

MAY 19, 2014

It’s not perfect research because the participants are self-selected and are primarily small business (65% are in companies with 25 or fewer employees). Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin.

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Convince & Convert

MARCH 11, 2015

Go Where People Are Paying Attention People are busy, which is why they want to aggregate their news in one source. That’s why most brands aggregate their content on Facebook and other platforms these days: People turn there for business news because their friends, colleagues, and favorite leaders are there in one place.

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