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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. In those cases, Facebook would only receive a user’s highest-ranking event, and receipt of that conversion would be delayed for up to 72 hours.

Eventful 197
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Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Not all social media reports are equal.

Report 147
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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 209
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Meta Brings Back 28-Day Click Attribution

Jon Loomer

At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization).

Privacy 207
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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 123
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Where Are My Client’s Hidden Facebook Events?

Jon Loomer

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. The post Where Are My Client’s Hidden Facebook Events?

Eventful 215