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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated.

Privacy 207
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

Privacy 122
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Some Social Tools You Should Know About

Direct Marketing Observations

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215
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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. x of Facebook''s Graph API (optional until April 30). Social media analysis'

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. The solution?

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. If advertisers spend less, Facebook takes a big hit to their revenue.

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