Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Companies must also uphold privacy laws.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Post it to your Facebook page. Talk it up on Facebook and the blog.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Marketing Consultant 167

Techipedia: Tamar Weinberg

MAY 9, 2008

I eager to see some Mixx functionalities especially the groups that can really reshape the Digg frontpage and push usability up for users… ok maybe marketing companies pushing for digg frontpage won’t be happy, but hey its a community, there’ll be always good opportunity, just gonna change the approach. Problem solved.&#

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.),

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

People love data, and they love knowing how data can be aggregated to make conclusions. They love charts and graphics, and they love the findings that can be made from this data in aggregate. A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Facebook Ads: Will They Work for You? Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. I like you, Facebook, I do.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. There were fans on the Facebook page, but what is keeping them there? But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145