Waxing UnLyrical

article thumbnail

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking.

Sites 256
article thumbnail

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268
article thumbnail

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Automating content aggregation is okay. Several companies have learned this the hard way, including American Airlines and Bank of America. In a survey of 900 social media users , 19 percent of the respondents said they would unfollow a brand on Facebook if it posted too often. Here are some tips for getting automation right: 1.