Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. The post Where Are My Client’s Hidden Facebook Events?

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 117

Eventful Conversation Facebook URL 117

Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated.

Privacy 207

Privacy Advertising Aggregator Report 207

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 121

Facebook How To Metrics Hashtag 121

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking.

Sites 256

Sites Facebook Mobile Aggregator 256

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. Gain deeper insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

JULY 7, 2011

ET) at its Palo Alto headquaters Facebook unveiled its new video calling feature powered by Skype. The launch was also spiced up with the recent launch of Google+ and a lot of predictions were being made regarding Facebook’s counter attack. The feature is “the easiest way to get connected with video”, as quoted by the company.

Video 182

Video Facebook Content Groups 182

Webbiquity SMM

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Pharmaceuticals Guidelines Aggregator 100

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Organization 108

Organization Flipboard Social Media Company 108

yMarketingMatters

NOVEMBER 11, 2013

It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. By reading employee reviews, they get an authentic look into the culture that powers your company. A prospect sees posts about you on social media, browses through your social media timelines and uses company sites to learn more about you.

Review 117

Review Brands Reputation Aggregator 117

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Facebook Engagement Rates Continue to Grow [Report].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Facebook Facebook reviews or recommendations are where customers share their experiences with you in detail. As with Facebook, you will need admin permissions for this.

Review 126

Review Brands How To Analysis 126

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook.

Brands 60

Brands Facebook Aggregator Metrics 60

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Facebook Lexicon. Twitter Search. UberTwitter.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Facebook Rolls Out New Protection Tools. The good news is that Facebook is identifying these growing ownership issues and taking action. Click To Tweet.

Social Media 163

Social Media Content Aggregator Trends 163

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 94

Reputation Sentiment Analysis Notification 94

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. The main problem with data aggregation is that malicious developers are not only accessing your information, but they are also able to access your personal identifiable information (PII).

Data 132

Data Aggregator Skills Eventful 132

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. Utilize the PR potential of your blog.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 153

Social Media Strategy Content Template 153

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). The client wants to know if their social media campaign is working!

Analytics 350

Analytics Social Media Trendrr Digg 350

Net-Savvy Executive

APRIL 2, 2015

Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. x of Facebook''s Graph API (optional until April 30). Social media analysis'

API 40

API Platform Facebook Analysis 40

Convince & Convert

SEPTEMBER 1, 2017

” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer? Facebook Rolls Out New Protection Tools. The good news is that Facebook is identifying these growing ownership issues and taking action. Click To Tweet.

Social Media 112

Social Media Content Aggregator Consultant 112

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. This aggregate number generally ends up in reports. ” you’ll have all the answers.

ROI 113

ROI HootSuite Cost Campaign 113

Ignite Social Media

AUGUST 30, 2019

An influencer agency located in the UK partnered with a neuroanalytics firm to determine people’s emotional reactions as well as retention after seeing influencer ads compared to TV, Facebook, and YouTube ads. Influencer ads were also similarly more effective than Facebook and YouTube ads, particularly when it came to memory encoding.

Trends 84

Trends Aggregator LinkedIn Influencer 84

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 165

Social Media Strategy Template Templates 165

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in.

Social Media 83

Social Media Content How To Module 83

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. Facebook and Instagram are more personal and consumer focused. Who is Where Among the Top Soda Brands?

How To 167

How To B2B Social Networking Apple 167

Twist Image

JUNE 29, 2012

These types of campaign-led companies have always (and will continue to) grapple with the creation, editing and nurturing of valuable content. It's ironic to see so many brands embrace Facebook and the content creation capabilities of the channel because of how easy Facebook makes it to create, publish and share content.

Brands 97

Brands Content Facebook Aggregator 97

The Social Media Hat

AUGUST 29, 2016

Some aggregate headlines, others have search features that let you search for content ideas by industry or keyword. Facebook search is also helpful, and Facebook provides a list of trending topics on the right side of your news feed. Where do you find content ideas for social media? Here are some good tips. Content Search Tools.

Social Media 166

Social Media Content How To Aggregator 166

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Even if your upcoming campaigns are under control, I still recommend taking a few minutes each day to review what’s coming up for your company or clients. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly.

Social Media Management 172

Social Media Management Social Media Curation Upcoming 172