Direct Marketing Observations

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Some Social Tools You Should Know About

Direct Marketing Observations

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215
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In social media, cluttering the space, confuses the topic

Direct Marketing Observations

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. She’s 14. Why the flip-flop?

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 With that, think about your company for a minute and the brand/s you represent. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. No one had heard of blogs.

Industry 143
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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.