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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. In those cases, Facebook would only receive a user’s highest-ranking event, and receipt of that conversion would be delayed for up to 72 hours.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370
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Where Are My Client’s Hidden Facebook Events?

Jon Loomer

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. This may happen for bigger companies that have multiple locations or distinct departments that use their own pixels. The post Where Are My Client’s Hidden Facebook Events?

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