Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking.

Sites 256

Sites Facebook Aggregator Mobile 256

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127

Review Brands How To Analysis 127

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data.

Report 147

Report Social Media Metrics Aggregator 147

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. The lesson for companies is to feature your blog prominently on your corporate website, as that can be a rich source of visits.

Syndication 186

Syndication Data How To HootSuite 186

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). This aggregate number generally ends up in reports. This gives us 0.5.

ROI 113

ROI HootSuite Cost Campaign 113

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook.

Brands 60

Brands Facebook Aggregator Metrics 60

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Facebook algorithm. Is it the end of organic reach on social media?

Organization 108

Organization Flipboard Social Media Company 108

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). The client wants to know if their social media campaign is working!

Analytics 350

Analytics Social Media Trendrr Digg 350

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. ” Initial crisis checklist.

Social Media 199

Social Media Social Media Management Issues Team 199

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Can I even truly attribute social data to return on investment? This is really cool data. Want to know what kind of data AddShoppers is able to extrapolate from online purchases?

Social Media 100

Social Media Retail Apparel ROI 100

Net-Savvy Executive

APRIL 2, 2015

Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. x of Facebook''s Graph API (optional until April 30). Social media analysis'

API 40

API Platform Facebook Analysis 40

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. To relate this back to software, an API can help one application retrieve specific types of data from another. Private APIs are used internally at a company. What is an API?

API 110

API Social Media Banking Software 110

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in.

Social Media 83

Social Media Content How To Module 83

Twist Image

JUNE 29, 2012

These types of campaign-led companies have always (and will continue to) grapple with the creation, editing and nurturing of valuable content. It's ironic to see so many brands embrace Facebook and the content creation capabilities of the channel because of how easy Facebook makes it to create, publish and share content.

Brands 97

Brands Content Facebook Aggregator 97

Convince & Convert

MAY 5, 2012

Late in the third quarter it's Pinterest 17, Facebook 13. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. Facebook and Instagram are more personal and consumer focused. Who is Where Among the Top Soda Brands?

How To 167

How To B2B Social Networking Apple 167

Sprout Social

FEBRUARY 5, 2020

According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Tools like Sprout Social save time by crawling listening data for you. And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. .

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52

Report Social Media Metrics How To 52

Convince & Convert

JUNE 18, 2014

At Lesson.ly , we are extremely proud to be a part of that learning process for many companies, including the three I would like to talk about today: DataSift, iGoDigital, and Convince & Convert. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 154

Trends Marketing Education Training 154

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Convince & Convert

MAY 17, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. “Companies don’t understand the science behind viral. So how are companies doing it wrong? ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. . Listen Now . The RSS feed is: [link]. Tweetable Moments.

Social Media 161

Social Media Study Statistics Aggregator 161

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Survey 140

Survey Social Networking Engineering Research 140

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Example: what Jeremiah Owyang did for Hitachi Data Systems.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors. Or making fun of Lebron.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. Part 8 of the Subscribers, Fans, and Followers research series , “The Social Break-Up&# includes this data that frankly shocked me: 41% of Twitter users have followed a brand, and subsequently unfollowed. Not one bit.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Convince & Convert

APRIL 25, 2014

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. It’s a small team – just 6 people in a company of 15,000 – that manages the whole social advocacy arm of the business.

Communities 134

Communities B2B How To Forums 134

Adam Sherk

JANUARY 11, 2010

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147