The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
Razor Social
MARCH 30, 2016
They could be saying something positive or negative about your company. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. For a large company, there is far too much to do this manually.
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