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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

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The case for better social media technology in 2024

Sprout Social

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. But it’s easy to fall into a common trap: Using gross profit without including the cost of goods sold. To accurately measure ROI, you need to know a second calculation: The cost of goods sold.

ROI 113
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. In recent years, many of those inquiries moved from DMs to public posts, which helps people and companies hold their providers accountable.

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Demonstrating the value of social to your CFO

Sprout Social

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 94
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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

You can add columns of Total, Value, or Cost for any standard event or custom conversion. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. But, maybe you want to see how many conversions happened when you weren’t using the Conversions objective.

Eventful 209