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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. Best off Brickfish is an all in one platform to do this. One of their customers is Serena Software.

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Five models of content curation

SocialFish

Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location.

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Fetching Friday – Resources Mashup & Best Keynote at Blog World

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and the best keynote at Blog World Expo 2010 on kikolani.com. The Resources Mashup. They are those which get hardly any searches at all, but which in aggregate can bring highly targeted visitors to your website. Blogging / Writing.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. aggregators. Customer Support. POPULAR TAGS.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Towards a Definition The following definition is intended to introduce the general nature of PLEs: a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences. A PLE could be implemented as a mashup.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.