Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 226

Collaboration How To Education Team 226

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

Social Networking 150

Social Networking News Aggregator Journal 150

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. You may not want to play Facebook’s game, but play it you must.

Communities 60

Communities Aggregator Social Networking Organization 60

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community.

Report 147

Report Social Media Metrics Aggregator 147

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Get the need-to-know highlights from the social media industry that happened the week of September 25-28.

News 80

News Report Social Media Instagram 80

Buffer Social

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.

Reddit 65

Reddit Strategy Marketing Authentication 65

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram.

Instagram 81

Instagram Tools Facebook Report 81

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. Facebook Faced Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. What To Remember In Social Media Marketing & PR.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Convince & Convert

JUNE 23, 2011

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads.

Engagement 158

Engagement Facebook iPad Metrics 158

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 113

Brands Sentiment How To Analysis 113

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Sheryl Sandberg , of Lean In and Google/Facebook fame. Please support them; we couldn’t do it without their help!

Questions 136

Questions Aggregator Banking Hosting 136

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. UGC Aggregator at the Venue. One of our favorite additions to this year’s event was the UGC aggregator that we created to engage the audience pre-show.

UGC 60

UGC Aggregator Fashion Eventful 60

Lucy Hall

FEBRUARY 28, 2015

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. With the time you could save you'll be freed up for building a targeted, engaged community. Facebook posts - This is not 100% correct. what is facebook reach?) even though you didn’t read it!)

Activities 60

Activities Social Media HootSuite Patterns 60

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Community Management/Customer Service. Chief among them: the content firehose. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

How To 167

How To B2B Social Networking Apple 167

Idaconcpts

MAY 4, 2011

This switch to corporate interests isn’t anything new for social media sites; Twitter, Facebook, and others have made changes over the years that do more to make money than they do to satisfy the user. So for users looking to find an online news aggregator that is customizable and interactive, Reddit is really the only place left to go.

Reddit 157

Reddit Digg Aggregator Journal 157

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

agora pulse

DECEMBER 23, 2019

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. Joel Comm: “The majority of social media users aren’t aware of the alternative channels currently on the market, or soon-to-be-released. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Organization 108

Organization Flipboard Social Media Company 108

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 28

Social Media Facebook Marketing CPM 28

Ignite Social Media

SEPTEMBER 13, 2016

And with that, so are the skill sets necessary for an effective social media marketing team. Even if you’re not specifically staffing for a customer service representative, it’s likely that your social media marketing team will have some level of interaction with some of your best consumers. Customer Relations.

Skills 60

Skills Team Social Media UGC 60

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar.

Resources 167

Resources Company Social Media How To 167

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Adam Sherk

MARCH 8, 2012

How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile. How do we maintain active social outposts without sacrificing on-site community?

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Lucy Hall

JULY 27, 2015

And it certainly does depend on your industry, your community, audience and customer demographic. Facebook – 40 Characters. Short and sweet seems to be preferred on Facebook too! Funnily enough even though there isn’t a character limit on Facebook, it seems that 40 characters or less seem to do best!

Social Media 60

Social Media Guidelines Aggregator Hashtag 60

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Simply put, its user base is not exactly friendly to businesses or marketers.

Reddit 99

Reddit Tumblr YouTube Review 99

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167