Adam Sherk

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Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought.

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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. It serves as an aggregator of our best local content.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile. How do we maintain active social outposts without sacrificing on-site community?