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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Aggregation. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Can you give priority to your own content within the aggregated content? How to Curate Content for an Aggregated Content Site. Then aggregate. Content aggregation drives viewers, but can it drive profits? Curation: The end of content aggregation as we know it.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

What’s the law around aggregating news online

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Aggregators: the good ones vs. the looters

www.mondaynote.com

The Carriers’ Rebellion » Aggregators: the good ones vs. the looters September 19, 2010 - 6:58 pm | Edited by Frédéric Filloux News aggregators have grown into all shapes and forms. It is a pure aggregator — actually an aggrefilter , as coined by Dan Farber, at the time editor-in-chief of Cnet, who recommended it. My daily media routine starts on Techmeme.

How to Create a Latest Posts Portfolio Page with WP RSS Aggregator

Kikolani

The plugin you will need is WP RSS Aggregator. Once you have added all of your feeds, you will create a new page on your WordPress website and add in the WP RSS Aggregator shortcode where you want your latest posts to be displayed. Some sites, like Search Engine Watch and Business 2 Community place your author-specific RSS link on your page using the standard RSS icon. 2.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook used the Cannes Lions International Festival of Creativity  in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Holy Social!

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Facebook reaches 1.1 The Function of News in Community. Their own staff? Fairfax? Really?

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

Aggregation or Content Hijacking

socialmouths.com

SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome!

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

Content Aggregation For Links, Traffic And Buzz

thefuturebuzz.com

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Facebook myopia.

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. They go as follows: Be alert and join conversations. Utilize the PR potential of your blog.

Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. So don’t let social push SEO out of the mix.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter We see this every day. By far.

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Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. It’s a tally of any and all thoughtful interactions consumers have with your brand on Facebook. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. There are so many reasons individual Facebook users might miss your brand on a given day.

Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me.  I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Related articles.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. like you, Facebook, I do. Neither does Facebook, apparently. link].

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. The major “Web 2.0″

How to Make Social Media Less of a Time Suck

Spin Sucks

You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” Facebook.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

digests, Foursquare updates, and auto-retweeting of certain “trusted resources”   In the end, there was a strong consensus that while some automation is valuable, over-automating your social media activities actually defeats the purpose of building individual relationships with your customers or community members. –Sean Share this on Facebook Tweet This! Cheers!

How to Get Heard in a Noisy World

Convince & Convert

Go Where People Are Paying Attention People are busy, which is why they want to aggregate their news in one source. That’s why most brands aggregate their content on Facebook and other platforms these days: People turn there for business news because their friends, colleagues, and favorite leaders are there in one place. At the same time, I get it. We’re all trying to be heard.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Facebook and Instagram are more personal and consumer focused. In looking at the high level social matrix for this landscape, the soda brands have a consistent presence on Twitter, Facebook, and Instagram. It’s About Engagement, Not Just Showing Up Let’s start with Facebook. posts per day.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate , Social Media Manager for American Family Insurance , joins the  Social Pros Podcast  this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. “I’m not sure anybody’s truly themselves in social media in the aggregate.”

A Review of Livefyre

Spin Sucks

New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want). New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account). love all of the features listed above, but what I love more is the ability to create an engaged community. Visits from Facebook are up 139 percent. love that!

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. How large should your cover photo be on Facebook? What about a story image or shared Facebook video?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Bingo!

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Doing good deeds in the community is not only the right thing to do, but in the age of social branding it also makes good business sense. Chris Adams – @chrishadams. in August 2006.

The truth in online health communities

Harp Interactive

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Aggregate social media content on core website: Using aggregations tools like RSS to pull in social media content into your website is great for sourcing regularly updated material.

The End of the Social PR Revolution

Geoff Livingston

Facebook’s use of Edgerank to force companies and individuals alike to pay for attention is another harbinger of this fate. Social and traditional PR is increasingly cornered into a game of the aggregate. Customer experience also means providing access to third party earned media in the aggregate to see product and service reviews. Image by OakleyOriginals. Image by IHP.

To Create OR To Aggregate, That is The Question

www.genius.com

» To Create OR To Aggregate, That is The Question. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility? Responses to “To Create OR To Aggregate, That is The Question.&# better user experiences with aggregated feeds. This was unsuccessful.

Enterprise: List of 40 Social Media Staff Guidelines

laurelpapworth.com

Is the policy positive teaching engagement in a satisfying way between staff and customers or is it negative with a bunch of Thou Shalt Not Post Pictures on Facebook During Your LunchBreak?  For example, if I trashtalk Widget company, a community member might point out I am a competitor and then send me to my own companies public guidelines. Opera  [link]. Enemy Media? ^.^. Thanks.

5 Colleges Using Social Media to Boost Student-Alumni Relations

SocialFish

Even college presidents are constantly connected, according to The University of Massachusetts Dartmouth Center for Marketing Research, which found 58 percent of presidents are posting to Facebook , 55 percent to Twitter, and 35 percent to their own blog. Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information. Duke University.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

71% of Facebook members have become more selective about “liking&# companies. We know that Twitter follows and Facebook likes are essentially digital bumper stickering. As marketers, email, Facebook, and Twitter share a common problem in that there is very little net cost for additional iterations. Is the golden goose poisoned before it’s even an adult? Not one bit.

You Need To Know: Social Media and Retail

Laurel Papworth

Not perhaps a very important fact but it explains why I have a number of FNQ friends on Facebook. Today on Facebook, a status update from Nicky where she noted her disappointment in going to a top restaurant in Palm Cove and how bad the food was: “After years of wanting to go to dinner, I finally went on the weekend and found it to be a disappointing experience.” No way!

A Tale of 2 Vatican Videos

Ari Herzog

Pope Benedict XVI sent his first tweet this week to launch News.va , developed by the Vatican’s Pontifical Council for Social Communications, aggregating content and links from Twitter, Facebook, Flickr, and YouTube; along with radio, TV, print, and other media outlets. It is intriguing to compare two videos marking the papal tweet. Sometimes words are better left unsaid.

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Creative Destruction: Why Facebook and Twitter May be Doomed

Spin Sucks

Facebook and Twitter rose to their preeminent status by capitalizing on the shortcomings of their predecessors, then relying on the difficulty of moving/replicating personal networks to keep users in place (if not entirely happy or active). Develop a “niche” niche – The profession is full of Facebook and Twitter marketing gurus. Seeds of Discontent. Hubris – The classic.