Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Aggregation. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Can you give priority to your own content within the aggregated content? How to Curate Content for an Aggregated Content Site. Then aggregate. Content aggregation drives viewers, but can it drive profits? Curation: The end of content aggregation as we know it.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
What’s the law around aggregating news online
SEPTEMBER 22, 2010
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.
Aggregators: the good ones vs. the looters
OCTOBER 4, 2010
The Carriers’ Rebellion » Aggregators: the good ones vs. the looters September 19, 2010 - 6:58 pm | Edited by Frédéric Filloux News aggregators have grown into all shapes and forms. It is a pure aggregator — actually an aggrefilter , as coined by Dan Farber, at the time editor-in-chief of Cnet, who recommended it. My daily media routine starts on Techmeme.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Facebook reaches 1.1 The Function of News in Community. Their own staff? Fairfax? Really?
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Aggregation or Content Hijacking
OCTOBER 1, 2010
SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome!
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. Facebook myopia.
Tips on How PR Pros Can Create Social Media Success
JUNE 8, 2011
Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. They go as follows: Be alert and join conversations. Utilize the PR potential of your blog.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. So don’t let social push SEO out of the mix.
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter We see this every day. By far.
Measuring Facebook Fan Engagement Beyond the Like
Convince & Convert
JUNE 23, 2011
Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. It’s a tally of any and all thoughtful interactions consumers have with your brand on Facebook. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. There are so many reasons individual Facebook users might miss your brand on a given day.
Facebook Reader a welcome feature
JUNE 29, 2013
But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Related articles.
An Open Letter to Facebook
Techipedia: Tamar Weinberg
APRIL 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. like you, Facebook, I do. Neither does Facebook, apparently. link].
Content Aggregators are Killing Content Creators
Techipedia: Tamar Weinberg
SEPTEMBER 23, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. The major “Web 2.0″
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” Facebook.
Like Stuff On Facebook? Say Cheese, You're An Ad!
JANUARY 26, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes into ads.
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
digests, Foursquare updates, and auto-retweeting of certain “trusted resources” In the end, there was a strong consensus that while some automation is valuable, over-automating your social media activities actually defeats the purpose of building individual relationships with your customers or community members. –Sean Share this on Facebook Tweet This! Cheers!
How to Get Heard in a Noisy World
Convince & Convert
MARCH 11, 2015
Go Where People Are Paying Attention People are busy, which is why they want to aggregate their news in one source. That’s why most brands aggregate their content on Facebook and other platforms these days: People turn there for business news because their friends, colleagues, and favorite leaders are there in one place. At the same time, I get it. We’re all trying to be heard.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
To succeed in today’s connected world, you need to build a community around your company, brand, and products. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.
How to Choose the Right Social Channels to Reach Your Customers
Convince & Convert
JUNE 24, 2014
Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Facebook and Instagram are more personal and consumer focused. In looking at the high level social matrix for this landscape, the soda brands have a consistent presence on Twitter, Facebook, and Instagram. It’s About Engagement, Not Just Showing Up Let’s start with Facebook. posts per day.
How to Find Your Social Voice and Help Others Do the Same
Convince & Convert
MARCH 1, 2013
Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. “I’m not sure anybody’s truly themselves in social media in the aggregate.”
A Review of Livefyre
MARCH 15, 2011
New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want). New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account). love all of the features listed above, but what I love more is the ability to create an engaged community. Visits from Facebook are up 139 percent. love that!
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. How large should your cover photo be on Facebook? What about a story image or shared Facebook video?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Doing good deeds in the community is not only the right thing to do, but in the age of social branding it also makes good business sense. Chris Adams – @chrishadams. in August 2006.
The truth in online health communities
NOVEMBER 2, 2010
They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Aggregate social media content on core website: Using aggregations tools like RSS to pull in social media content into your website is great for sourcing regularly updated material.
3 Ways Facebook is Killing Your Website | Social Media Marketing.
Convince & Convert
AUGUST 3, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Bingo!
The End of the Social PR Revolution
JANUARY 14, 2013
Facebook’s use of Edgerank to force companies and individuals alike to pay for attention is another harbinger of this fate. Social and traditional PR is increasingly cornered into a game of the aggregate. Customer experience also means providing access to third party earned media in the aggregate to see product and service reviews. Image by OakleyOriginals. Image by IHP.
To Create OR To Aggregate, That is The Question
SEPTEMBER 20, 2010
» To Create OR To Aggregate, That is The Question. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility? Responses to “To Create OR To Aggregate, That is The Question. better user experiences with aggregated feeds. This was unsuccessful.
Enterprise: List of 40 Social Media Staff Guidelines
APRIL 23, 2009
Is the policy positive teaching engagement in a satisfying way between staff and customers or is it negative with a bunch of Thou Shalt Not Post Pictures on Facebook During Your LunchBreak? For example, if I trashtalk Widget company, a community member might point out I am a competitor and then send me to my own companies public guidelines. Opera [link]. Enemy Media? ^.^. Thanks.
5 Colleges Using Social Media to Boost Student-Alumni Relations
SEPTEMBER 26, 2013
Even college presidents are constantly connected, according to The University of Massachusetts Dartmouth Center for Marketing Research, which found 58 percent of presidents are posting to Facebook , 55 percent to Twitter, and 35 percent to their own blog. Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information. Duke University.