Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. In recent years, many of those inquiries moved from DMs to public posts, which helps people and companies hold their providers accountable.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Good question!

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Beyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Because Reddit is a community, not a platform for self-promotion.”

Reddit 133

Reddit How To Marketing Banking 133

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Amino Apps – a network of niche communities. Flipboard – a news and social network aggregator. You can read more about these tactics here.). Instagram algorithm. How are you getting organic reach?

Organization 108

Organization Flipboard Social Media Company 108

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. And using a unique hashtag is key for aggregating the posts and measuring results. TechCrunch.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. For you, that means less time aggregating data, and more time acting on it.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 94

Social Media Focus Group Aggregator Research 94

Buffer Social

JULY 20, 2021

There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. Research ‘ estimates that aggregate economic output would have been $16 trillion higher since 2000 if racial gaps had been closed.

Small Business 81

Small Business Startup Energy Organization 81

Convince & Convert

AUGUST 6, 2013

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. That’s where I got it wrong. I didn’t continue the story.

Jive 136

Jive Aggregator Collaboration Company 136

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

JUNE 6, 2014

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. Author and scientist Ray Kurzweil. See you next week!

Social Media 146

Social Media API Aggregator Team 146

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. “Can you twerk?”

Campaign 144

Campaign Features Video Case Study 144

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Strengthening and building your community is a great way to show your support.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

JUNE 7, 2023

These are aggregated so you get a holistic sentiment score for your brand and individual topics. nba #tipoff #basketball #chicagobulls #pov #nba ♬ original sound – Chicago Bulls This further solidified their place amongst the passionate sports fan community.

Brands 113

Brands Sentiment How To Analysis 113

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Idaconcpts

MAY 4, 2011

According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. So for users looking to find an online news aggregator that is customizable and interactive, Reddit is really the only place left to go.

Reddit 157

Reddit Digg Aggregator Journal 157

Small Business Mavericks

AUGUST 12, 2014

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Waxing UnLyrical

JUNE 13, 2012

But Tootzypop is part of the Glam Media network of sites, and I know from placement on Glam verticals that it’s our posts on exactly these topics that tend to get the highest aggregated traffic. Does my audience want entertainment, or community, or both? Does good writing matter ?

Fashion 248

Fashion Aggregator Journal Startup 248

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. This has implications for several functions within companies: Sales. Community management. Community Management. Public relations. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 168

How To B2B Social Networking Apple 168

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. .&# Locations of communities online & offline. So why bother?

Alterian 127

Alterian SM2 Social Networking Aggregator 127

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Now the company is partnering with NBC to create an events page for the Olympics, with a curated feed of the most popular posts from the games. “The

API 180

API Eventful Aggregator Twitter 180

ProBlogger

JULY 1, 2011

In the last week I set ProBlogger up as a ‘Company’ on LinkedIn. I always knew you could do this but didn’t see the point, that was until I saw that you could also add your company’s products on LinkedIn. 5 Ways I’m Using LinkedIn – to Drive Traffic, Build Community, Generate Sales and Build Influence.

LinkedIn 46

LinkedIn Communities Influencer Aggregator 46

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 1, 2008

I'm very happy to announce that Michele Martin and I have just launched Work Literacy - a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. Answer a poll on work skills opportunities.

Aggregator 100

Aggregator Social Bookmarking RSS Skills 100

Buffer Social

JUNE 13, 2019

” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post: View this post on Instagram. We’ve reached “peak perfection.”

Meme 75

Meme Instagram Feed Feedly 75

Writtent Blog

MAY 6, 2021

It also provides information about everything from company policies to employee benefits to social arrangements. Otherwise, all deliveries will be through The Frock Shop’s shipping partners, which may change from time to time at the Company’s discretion. Your Products may be picked up by you at our showroom in Chicago, IL.

Insurance 40

Insurance Template Templates Real Estate 40

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So let’s focus a minute. OK, try managing that formula through reports.

Sentiment 143

Sentiment Analysis Aggregator SEO 143