Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Some metrics that align with common social media goals are to: Build brand awareness. Create a community. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. gregsatell Says: September 1st, 2009 at 2:55 am Jason Thanks for the reply:-) and I really enjoyed your post about communities. Thanks for stopping by, and sharing.

Review 209

Review Case Study Postrank Study 209

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology.

Wiki 113

Wiki Class Web 2.0 Skills 113

ProBlogger

OCTOBER 15, 2011

Use social networking sites like Twitter and Facebook to let people know about the contest. Build a wiki page for your blog. Make flyers with a catchy title and a description of your blog, and post them on bulletin boards in the entrance to supermarkets and other community buildings. Keep it clean and easy to navigate.

Directory 55

Directory Press Release RSS URL 55

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Radian6 113

Radian6 Training Communities Conversation 113