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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past.

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” ” Select the “Aggregated Value” option and the default option will be “Frequency.” Let me know in the comments below! Take a look!

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). Let me know in the comments below! Ranked and Unranked Events.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

You can even customize the URL by placement. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. You can customize the image, headline, primary text, and even URL. Let me know in the comments below!

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Taggbox Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them. It easily converts standard URLs into exclusive user-generated content. Feel free to share them with us in the comment section below.

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