article thumbnail

Memorial Day & Social Media: 5 Must-Reads

Firebelly

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. We’ve received comments and donations from people who don’t even live in this state or in this community. Man Uses Facebook To ‘Save’ Memorial Day Parade. 12 Fantastic Memorial Day Weekend Instagram Shots.

article thumbnail

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Let me know in the comments below!

Hotels 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Engagement rate: Monitor comments, shares, replies, and message responses. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions.

article thumbnail

11 Best Practices For More Instagram Followers

Keyhole.co

Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. Airbnb frequently runs UGC contests on Instagram to encourage its customers to share their travel experiences while using Airbnb.

article thumbnail

8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Engagement rate: Monitor comments, shares, replies, and message responses. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions.

article thumbnail

What Is an API & Why Does It Matter for Social Media?

Sprout Social

They allow you to post, comment and like posts on behalf of your account. When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. If you use a third-party social media management platform like Sprout Social , then you’ve experienced the use and limitations of APIs.

API 110
article thumbnail

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers. They’re not just for Twitter anymore, either.

Hashtag 145