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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. Ability to comment as a Page.

Comments 388
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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. In those cases, Facebook would only receive a user’s highest-ranking event, and receipt of that conversion would be delayed for up to 72 hours.

Eventful 197
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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook does attempt to fill in the gaps with modeling. Attribution Change.

Facebook 205
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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. The Update to Facebook Documentation. Did it result in a pause?

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Facebook Ads and the Impact of iOS 14

Jon Loomer

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How that prompt directly impacts Facebook ads. I will go into significant additional detail to help you understand and prepare for this update in my new training, Facebook Ads and iOS 14. The iOS 14 Prompt.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. Do they personalize responses more by using commenters’ own Facebook accounts (does that cross a work/life boundary)?

Comments 370