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Curation is Not Aggregation

Firebelly

While it’s not as pure and noble as content creation, it’s more than aggregation. Are you a curator or an aggregator? Aggregation is an amassing of content. An aggregator will get books about airplanes. An aggregator will gather Merlots of any kind, or even just “reds.” What is your process?

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Let me know in the comments below! Now it’s official.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370
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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. As you know, AEM means reporting for users who opted out of tracking will be delayed and aggregated. Aggregated Event Measurement won’t apply.

Eventful 197
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Tip: Facebook Ads Reporting Window

Jon Loomer

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. Let me know in the comments below! I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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