How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience. Brand Love is also the social team’s primary OKR.
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