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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. RSS & email subscriptions. Blog Comments. Facebook Page Fan Numbers. Twitter Followers.

Analytics 350
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Our blog has about 4,000 RSS and email subscribers. Repeat after me: . Inbound Leads.

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. The service provider collects the data and supplies analytics.

Adwords 155
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

The RSS feed is: [link]. One of the many successful (and ridiculous) videos Tim has done at Cisco was a Valentine’s Day commercial he helped put together for the Cisco ASR 9000 Series Aggregation Service Router , a top-of-the-line router for big companies that costs about $250,000. Listen Now. Find us on iTunes: [link].

Committee 137
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. How does it shape everything, from the products we buy to the services that we use to the behaviors we engage in? “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” Listen Now . Find us on iTunes: [link]. Tweetable Moments.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

You can follow any responses to this entry through the RSS 2.0 Suppose someone writes a book on blogging… would you be interested in buying & reading the paper -nohyperlink- version on that subject OR just lookup on Google for a blog about this? You can leave a response , or trackback from your own site.

Review 209
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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Since FriendFeed aggregates numerous social networks, it can give you a lot more information about its users, especially with regards to how and when they engage with online content. FriendFeed isn’t just an aggregator, though. And I do get an RSS feed from FriendFeed for content matching my search criteria.

Plaxo 103