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How to measure brand awareness

Sprout Social

Loyal customers don’t just buy your products—they become brand advocates. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brands 108
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The Social Hub Guide for Brands

Pixlee

Social hubs gather all your content from different social networks, aggregate it, and display it in one place. You can also create a gallery of shoppable social media images so customers can buy products they like from real customer photos. 54% of social media users research products on social media before making a purchase.

Brands 77
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How to analyze customer reviews for brand insights

Sprout Social

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Boost sales conversions Social proof is everything.

Review 126
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 112
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Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. You can easily buy fans, but to what end? But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. That was sooooo 2010. Fan growth is simply not enough.

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How to Eliminate the Echo Chamber and Add New Dimensions to Your Blog

ProBlogger

Don’t live inside your news aggregator. I was actually thinking to myself yesterday that my news aggregator and social media feeds have become way too central in my blogging. Read books, see movies, buy the newspaper, take a class or… if you’re really game… talk to a friend. Look outside the Blogosphere.

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5 Tips to Help You Consume Content More Productively

ProBlogger

feedly is a content aggregator that works on web browsers, as well as on iOS and Android devices through a free app. With feedly you can scan through your preferred data sources without going to the actual source sites. That way the information comes to you, which you can then consume whenever it’s convenient.