Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. No need for research, testing or iteration—let’s just do this! Get more out of research .

Social Media 94

Social Media Focus Group Aggregator Research 94

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. The reality?

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategies Summit

JUNE 3, 2022

I love it when students of alumni react joyfully to a post that reminds them of good times they had at HMC or when we’re able to share our students’ and faculty members’ impressive research with a broader audience. Beautiful photography and subtle branding. For personal use, I love Twitter and TikTok. Time management! Also, delegation.

Newsletter 219

Newsletter Project Aggregator Team 219

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Hootsuite

JULY 19, 2023

Hashtags can be used to aggregate social media posts like tweets into categories. If you’re trying to expand your reach, don’t create brand new hashtags. 20 best general real estate hashtags In the world of real estate marketing, hashtags are a powerful tool to build your brand and attract potential clients.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

Aggregator 120

Aggregator Analytics Trends Upcoming 120

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle. Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Likeable

NOVEMBER 30, 2021

Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Organization: They make sure you create content in a methodical, strategic way that covers the necessary topics for your brand. Step 2: Prioritize Brand Needs.

Social Media 83

Social Media Content How To Module 83

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. The problem?

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

AUGUST 8, 2022

Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

YouTube 106

YouTube Tools Analytics SEO 106

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Social media, blogs, and discussion boards mean that users generate as much online content as brands do.

Strategy 178

Strategy B2B Marketing Research 178

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 40

Research Smart Phone Aggregator iPad 40

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

APRIL 24, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Communities 93

Communities Class Resources UGC 93

Buffer Social

DECEMBER 5, 2023

Conducting research and setting benchmarks We dove into the best practices of successful guest posting programs. Our research wasn’t just about setting rules; it was about understanding how to define our goals and create something beneficial for us and our writers. This clarity has helped shape our approach to the program.

Guidelines 87

Guidelines Posterous FAQ Team 87

agora pulse

JANUARY 6, 2021

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Once you’ve handled all the urgent tasks on your list, set aside some time to do creative work: Write captions or edit brand assets for the next week’s posts. Monitor Hashtags. Create New Content.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

JUNE 21, 2019

86% of customers gladly pay more for a better brand experience. At the heart of NPS is a simple, yet penetrating question posed to customers: on a scale of 0 to 10, how likely are you to recommend [name of brand] to a friend or colleague? Just how important is it to “wow” customers these days? Visitor Intent. Customer Churn Rate.

Metrics 79

Metrics Aggregator Price Loyalty 79

Pixlee

OCTOBER 18, 2017

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

Influencer 43

Influencer Brands How To Fashion 43

Sprout Social

AUGUST 25, 2020

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers. Step one: [link] (cc: @Schwarzenegger ) pic.twitter.com/7Swrm3I88l.

Reddit 133

Reddit How To Marketing Banking 133

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. This aggregate number generally ends up in reports. ” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target. Increasing engagement YOY. Boosting conversions. “Wait, 1%?!”

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. Your imagery and branding. Your Twitter handle.

Twitter 139

Twitter Badge Authentication Applications 139

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand share of voice. On social, brand share of voice measures how much your client is dominating the conversation in their industry. Brand sentiment.

Sentiment 90

Sentiment Proposal How To Metrics 90

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. Your brand can do a lot more. You’ll also learn: how to find hashtags that will work best for your brand. An opportunity to build your brand.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. And that’s the other part of this research that really shook me up. Not one bit. Attention Infidelity.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Convince & Convert

JUNE 24, 2014

I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. Who is Where Among the Top Soda Brands? First, we attempted to choose soda brands that were standalone products versus big corporate names. So, it’s not surprising to see Instagram topping this list.

How To 167

How To B2B Social Networking Apple 167