Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets. Probably not.

Advertising 217

Advertising Aggregator Facebook Eventful 217

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

Facebook 114

Facebook How To Aggregator Metrics 114

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. MINI is one of those “love brands” that is lucky to have a highly passionate fan community. Video was a good medium for bringing this campaign to life. The campaign runs through June 2 nd. Can you twerk?”

Campaign 142

Campaign Features Video Case Study 142

Ignite Social Media

JANUARY 21, 2021

Additionally, aggregated data will not include the ability to breakdown data by demographic. As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation.

Advertising 180

Advertising Facebook Policies API 180

Ignite Social Media

JANUARY 30, 2017

Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. With those numbers, why wouldn’t you use this tactic?

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Social Media Strategies Summit

JUNE 3, 2022

Please describe one of your institution or organization’s social media campaigns that makes you proud. Beautiful photography and subtle branding. We use social media aggregation software to compose, schedule, and publish posts. I am not a numbers person at all, so I work best when I can work alongside someone who is.

Newsletter 219

Newsletter Project Aggregator Team 219

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Webbiquity SMM

FEBRUARY 14, 2020

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. In short, your social media profile can be used to showcase you as a brand.

Skills 165

Skills Social Media Social Media Management How To 165

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness.

ROI 113

ROI HootSuite Cost Campaign 113

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities.

Privacy 195

Privacy Marketing Data Reputation 195

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

The Realtime Report

AUGUST 10, 2020

Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. In 1988, when Nike first launched the campaign, sales were around $800 million, and Reebok was outselling them. Ten years into the campaign and Nike’s sales exceeded $9 billion.

How To 103

How To Marketing Aggregator Affiliate marketing 103

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

Collaboration 226

Collaboration How To Education Team 226

agora pulse

JULY 17, 2020

Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Some metrics that align with common social media goals are to: Build brand awareness. Creating a community.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 135

Conversation Review Marketing How To 135

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

Aggregator 119

Aggregator Analytics Trends Upcoming 119

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Why brands should regularly refresh their marketing messaging. Customers change.

Sentiment 133

Sentiment How To Marketing Analysis 133

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Enhance brand awareness. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 104

URL Engagement Domain Name API 104

Sprout Social

JANUARY 26, 2021

Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Do this instead: Christina Olivarez , Founder and CEO of The Social Butterfly Gal, recommends brands take a listening approach to content creation. hopes brands will soon address. “I So much truth to this!

Social Media 143

Social Media Metrics Data Team 143

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Jon Loomer

OCTOBER 19, 2020

Business Manager roles include: Manage campaigns. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). You can also assign ad account roles.

System 201

System Facebook API Aggregator 201

Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole.

Blogger 100

Blogger Campaign Influencer Fashion 100

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 122

Facebook How To Metrics Hashtag 122

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Google Page Rank for branded and unbranded terms. On an average how many friends/followers do they have and so on.

Analytics 350

Analytics Social Media Trendrr Postrank 350

agora pulse

MARCH 25, 2020

Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Crisis Checklist Before Pausing Ad Campaigns. Here is a checklist from Facebook Ad expert Amanda Robinson regarding what you need to consider before pausing any ad campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

MAY 31, 2018

To make this easier, Facebook is getting rid of these metrics because they aren’t useful for iterating campaign efforts toward success. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. This will make your reports more accurate and easier to decipher.

Metrics 87

Metrics Facebook Aggregator Report 87